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4 types of B2B affiliate-based partnerships [+brands winning in each category]

Impact

The average business generates high revenue from partnerships, which is why companies are investing even more. in 2021 β€”an increase of 47 percent from 2018. Each conversion via this link not only credits the customer, but also streamlines the payout process on your platform. Increased brand awareness. Greater customer retention.

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impact.com Announces Acquisition of SaaSquatch to Help Brands Increase Revenue and Reach New Audiences Through Authentic and Trusted Customer Referrals

Impact

Combining SaaSquatch’s technology with impact.com’s platform empowers brands to build authentic and valuable partnerships with their customers while providing them the ability to manage all their partnerships from one platform.

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Seven ways to pay influencers today and tomorrow

Impact

Brands began to offer store credit and rebating rewards for their partners to get around an Advertising Standards Authority (ASA) ruling and also make posts appear more authentic. In 2021, influencer marketing still costs between $100 and $1 million per post. Store credit and rebating. The true cost of influencer marketing.

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7 ways to pay influencers today and tomorrow

Impact

Brands began to offer store credit and rebating rewards for their partners to get around an Advertising Standards Authority (ASA) ruling and also make posts appear more authentic. In 2021, influencer marketing still costs between $100 and $1 million per post. Store credit and rebating. The true cost of influencer marketing.

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Get ahead of the curve: 2023 partnership predictions from expertsΒ 

Impact

In the face of a potential recession, the partnership economy helps narrow costs to the most effective marketing methods. Weathering the storm: A partnership manager's guide to surviving economic downturn Discover five steps to thrive during a downturn and tips to ride out the storm with thoughtful decision-making.