Impact

DECEMBER 9, 2021

As 2021 comes to a close, I want to share with you some of the forward progress we’ve made this year. Partnerships have arrived. What’s finally been made clear this year is that every brand needs a mature partnerships strategy to be competitive. The post The rising tide: A 2021 momentum recap appeared first on impact.com.

Partnering capability and readiness 98

Partnering capability and readiness Partnership management Strategic partnership Partnership strategies 98

Impact

DECEMBER 7, 2021

New York, NY, December 7, 2021 — Today, impact.com , the world’s leading partnership management platform, announced a new integration with Google Pay, which will power an updated premium offers experience for Google Pay users. Yovanno, CEO of impact.com. Customer centricity is a value impact.com and Google Pay share.”.

Finance 59

Finance Strategic partnership Partnership management 59

Impact

MARCH 9, 2023

According to impact.com data , brands that invested in partnerships from 2020 to 2022 saw impressive results including: 29 percent revenue growth per year over the last two years. 41 percent growth in 2021 for brands that invested in partnerships early in the pandemic. Read more about this partnership success story 3.

Partnership strategies 52

Partnership strategies Partnership success Partnership management Retail 52

Impact

SEPTEMBER 2, 2021

In 2021, 38 percent of surveyed marketers planned to allocate 10 to 20 percent of their digital marketing budget to influencer marketing, while 11 percent said they would devote more than 40 percent of their digital marketing spend to the influencer channel.

Finance 52

Finance Collaboration Partnership management Strategic partnership 52