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Six steps to help your retail partnerships thrive during an economic downturn

Impact

The Reserve Bank of Australia forecasts inflation to peak at around 7 percent by the end of 2022, with New Zealand already hitting 7.2 percent in the September 2022 quarter. Many retailers cut expenses when looming financial insecurities affect the market, and the marketing budget often lands first on the chopping block. .

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Mobile app fraud prevention 

Impact

Target increased click-throughs and website traffic Retail giant Target also expanded its potential customer base through in-app marketing. These affiliates bank on still making a profit after splitting the commission. In 2022, gaming apps were uninstalled over 65 percent of the time —compared to only 31 percent of travel-related apps.*

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