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Six steps to help your retail partnerships thrive during an economic downturn

Impact

The Reserve Bank of Australia forecasts inflation to peak at around 7 percent by the end of 2022, with New Zealand already hitting 7.2 percent in the September 2022 quarter. Many retailers cut expenses when looming financial insecurities affect the market, and the marketing budget often lands first on the chopping block. .

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Lotus’s Embraces Marketing Innovation powered by impact.com as First Hypermarket in Malaysia to adopt Affiliate Marketing

Impact

Singapore — Oct 5, 2022 — Lotus’s Malaysia, a leading hypermarket chain in Malaysia has partnered with impact.com, Southeast Asia’s leading partnership management platform, to run the country’s first hypermarket affiliate marketing program.

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Hello from the other side

Stellar Partnerships

If you’re building corporate partnerships, then try to understand what’s happening on their side of the fence. Dear Partnership Manager, I’m the CSR and Community Engagement Manager for ACME Retail. Get in quick for summer 2022. Let’s take a light-hearted peek into the other side.

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How partnerships fuel revenue growth during economic uncertainty 

Impact

According to impact.com data , brands that invested in partnerships from 2020 to 2022 saw impressive results including: 29 percent revenue growth per year over the last two years. 41 percent growth in 2021 for brands that invested in partnerships early in the pandemic. Read more about this partnership success story 3.

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From affiliate networks to modern partnerships — an evolution in the works

Impact

But here we are 20 years later and the affiliate channel is alive and kicking and generating profitable revenue for thousands of retailers across the globe. They’re not a retailer, they don’t do coupons. What does work for them are partnerships. And again, a lot of automation is unique to partnerships.

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5 brands in Australia winning with affiliate partnerships—and the right management platform

Impact

A comprehensive study into Australian consumer behavior in 2022 revealed impressive statistics: With more Australian consumers opting for “add to cart” shopping sprees, online spending skyrocketed to AU$62.3 Brands in the retail and commerce space rely on affiliate marketing to drive more revenue and build trust.

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Mobile app fraud prevention 

Impact

Target increased click-throughs and website traffic Retail giant Target also expanded its potential customer base through in-app marketing. In 2022, gaming apps were uninstalled over 65 percent of the time —compared to only 31 percent of travel-related apps.* A partnership management platform can help.

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