Advertising is dead — how ecommerce marketers can better grow with Indonesia’s savvier consumers in 2022 and beyond
Impact
SEPTEMBER 30, 2022
Furthermore, a survey by YouGov discovered that only 12 percent of Indonesians believe retailers make honest and reliable advertisements — lower than the global average. With digital ads no longer proving effective, companies are turning to partnerships as a way to reach new audiences and build authentic relationships with consumers.
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