Advertising is dead — how ecommerce marketers can better grow with Indonesia’s savvier consumers in 2022 and beyond
Impact
SEPTEMBER 30, 2022
Furthermore, a survey by YouGov discovered that only 12 percent of Indonesians believe retailers make honest and reliable advertisements — lower than the global average. Many Southeast Asian brands such as UniPin, ZALORA and Sephora have already tapped into the affiliate and influencer partnerships channel to achieve phenomenal growth.
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