article thumbnail

The rising tide: A 2021 momentum recap

Impact

What’s finally been made clear this year is that every brand needs a mature partnerships strategy to be competitive. The world has finally woken up to the power of the partnership economy and how it creates a better, more authentic way to engage consumers. We’ll see you in 2022. B2C brands are getting it.

article thumbnail

How partnerships fuel revenue growth during economic uncertainty 

Impact

According to impact.com data , brands that invested in partnerships from 2020 to 2022 saw impressive results including: 29 percent revenue growth per year over the last two years. 41 percent growth in 2021 for brands that invested in partnerships early in the pandemic. Strengthen your partnership strategy with these tips: 1.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 brands in Australia winning with affiliate partnerships—and the right management platform

Impact

A comprehensive study into Australian consumer behavior in 2022 revealed impressive statistics: With more Australian consumers opting for “add to cart” shopping sprees, online spending skyrocketed to AU$62.3 The country’s ecommerce industry grew nearly nine percent to reach AUS47 billion.

article thumbnail

Partnerships with a purpose: 10 brands that inspire change

Impact

Authenticity is the core of corporate social responsibility partnerships. Dive deeper into ten brands that combined winning partnerships strategies with the causes they support. The company achieved an 11 percent increase in revenue for 2022 Q1 from the 20 top performers. Environmental causes.

article thumbnail

Partnerships with a purpose: 10 brands that inspire change

Impact

10 purpose-driven CSR partnerships campaigns Authenticity is the core of corporate social responsibility partnerships. Dive deeper into ten brands that combined winning partnerships strategies with the causes they support. The company achieved an 11 percent increase in revenue for 2022 Q1 from the 20 top performers.