Frost & Sullivan CES 2021 Roundup: Electrification and Connected CX Take Center Stage
Frost & Sullivan
JANUARY 21, 2021
Cadillac Lyriq’s 33-inch LED display is outstanding but the scene-stealer is the driver experience it is creating by marrying engineering with art through its partnership with creative design studios, Territory Studio and Rightpoint. This is much like the Hummer EV which has leveraged Unreal Engine for GUI development.
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