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Key partnerships takeaways from Affiliate Summit West with David A. Yovanno, CEO of impact.com

Impact

In the right hands, partnerships drive incredible growth. A benchmark survey by DemandGen revealed that almost 60 percent of channel leaders expect partner-generated revenue to climb more than 10 percent in 2023, and just under a quarter predicted more than 20 percent financial gains. Contract and Pay partners fairly and accurately.

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4 types of B2B affiliate-based partnerships [+brands winning in each category]

Impact

For example, the director of Pretty Little Marketer and B2B LinkedIn influencer promoted Hootsuite’s 2023 Social Media Career Report to her audience of social media marketers and freelancers. Tech brands work together to deliver better integrations, apps, or systems. The result?

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