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The Sales Transformation Imperative in 2024: Co-Selling

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2024 is the year companies admit the old sales playbook is broken and invest in sales transformation. In this article I’ll share why sales transformation has hit the tipping point in 2024, how partner and channel teams can save sales, and what it takes to build and scale a high-performing co-selling motion that accelerates growth.

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The 11-Step Co-Sell Transformation Playbook

PartnerTap

We know that the old sales playbook no longer works and sales transformation is a top priority in 2024. Get credit for all of the proactive work you do to help your teams build pipeline. Each successful sales play and introduction can be tracked back in your CRM and PRM for closed-loop tracking and credit. You add more partners.