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State of Cloud Marketplaces 2021

Tackle.io

It’s kind of like having a credit card that rewards you with travel points; the benefits are there for the taking and smart buyers are well on their way to making the most out of them. . However, over a third of respondents said they are not clear how Marketplace fits into their existing channel strategy.

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State of Cloud Marketplaces 2021

Tackle.io

It’s kind of like having a credit card that rewards you with travel points; the benefits are there for the taking and smart buyers are well on their way to making the most out of them. However, over a third of respondents said they are not clear how Marketplace fits into their existing channel strategy.

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article thumbnail

State of Cloud Marketplaces 2021

Tackle.io

It’s kind of like having a credit card that rewards you with travel points; the benefits are there for the taking and smart buyers are well on their way to making the most out of them. . However, over a third of respondents said they are not clear how Marketplace fits into their existing channel strategy.

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State of Cloud GTM 2023

Tackle.io

In this year’s research, 63% of survey respondents had some sort of channel partner involvement in their Marketplace deals over the last year, telling us there have been some strategic moves from the channel as the Cloud Providers have rolled out programs like AWS’ CPPO and Microsoft’s MPO to assist the channel in leaning in.