article thumbnail

The Cloud Marketplace Playbook: Selling on Cloud Marketplaces at Every Stage of Maturity

Tackle.io

Profitable co-sell opportunities . By 2025, nearly 80% of sales interactions will take place through digital channels, according to a recent study published by Gartner. Shelly Landsmann, VP of International Sales & Global Alliances, Sisense. Alliances . Alliance managers . Larger deals .

article thumbnail

The Cloud Marketplace Playbook: Selling on Cloud Marketplaces at Every Stage of Maturity

Tackle.io

By 2025, nearly 80% of sales interactions will take place through digital channels, according to a recent study published by Gartner. Forrester had projected that 17% of the $13 trillion global B2B spend would flow through ecommerce and Marketplaces by 2023—but that number could now be reached in 2021. “We