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Channel Partnerships Evolution: Navigating in the Tech Sector

Mindmatrix

Typically found in the tech world, these collaborations often involve manufacturers and software companies partnering with third-party companies, who act as their channel partners, to reach wider markets, increase brand recognition, and simplify access to their offerings.

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State of Cloud GTM 2023

Tackle.io

Support for Channel Partners “[By bringing] our co-sell and AWS Marketplace motions together and streamlining that into Salesforce, our revenue, operations, and alliance teams can operate faster to accelerate and close deals.” or “I’m a channel partner—what does this mean for me?” Sits in alliances/partnerships.