Alliance partnership Channel strategies Co-Alliance System integrators 
Mindmatrix
MARCH 4, 2024
Typically found in the tech world, these collaborations often involve manufacturers and software companies partnering with third-party companies, who act as their channel partners, to reach wider markets, increase brand recognition, and simplify access to their offerings.
Tackle.io
NOVEMBER 2, 2023
They’re making intelligent, data-driven decisions on when and where to co-sell with the clouds in an effort to drive brand strength, deal-level support, top-of-funnel growth, and ARR. For innovators and early adopters, Marketplace became a key part of their go-to-market systems and it has grown to represent a significant revenue opportunity.
Expert insights. Personalized for you.
52 
Let's personalize your content