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A 60% Higher Alliances & Partnerships Success Rate.

Peter Simoons

Alliances are increasing in importance, used as a strategic tool to help organisations grow. Over 25 years ago Yves Doz and Gary Hamel wrote “No company can go it alone” as the opening statement of their book “Alliance Advantage: The Art of Creating Value Through Partnering”. People feel that they can just do alliances.

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How AEC Group Educates Customers and Embraces Technology

Channel Insider

In this episode of Channel Insider: Partner POV — your source for untapped opportunities and unfiltered opinions in the IT channel — host Katie Bavoso spoke with Brian Lesniakowski, Chief Technology Officer, and Ken Rindt, Chief Revenue Officer, from AEC Group, a leading systems integrator. We’re beholden to the customer.

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One Team, One Dream: How to Align Sales and Alliances for Revenue Success

Tackle.io

Software companies adopting the Cloud Marketplaces as a go-to-market channel are seeing tremendous value from their sales and alliances teams working as one. Deploy Cloud Specialists We’ve recently seen an emergence of cloud specialists in alliances teams. Even little gestures go a long way.

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One Team, One Dream: How to Align Sales and Alliances for Revenue Success

Tackle.io

Software companies adopting the Cloud Marketplaces as a go-to-market channel are seeing tremendous value from their sales and alliances teams working as one. We’ve recently seen an emergence of cloud specialists in alliances teams. Think of the sales and alliances partnership like a relay race.

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Channel Partnerships Evolution: Navigating in the Tech Sector

Mindmatrix

The landscape of channel partnerships within the tech industry has undergone a considerable transformation. In times past, channel partner relationships were relatively straightforward and linear, but as technology and buying behaviours evolve, so too must the approach towards effective channel partnerships.

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State of Cloud GTM 2023

Tackle.io

They are prioritizing Marketplaces as the preferred way to transact with customers and including existing traditional channels to nurture long-standing relationships and to leverage expanded market reach. Incentives for ISVs to engage in cloud partnerships through go-to-market activities will crescendo before they phase away.