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The Top 22 IT Channel Partners of 2022

Channel Insider

Cognizant holds over 40 strategic partnerships and 120 extended partnerships to give clients various solution options. IBM holds strategic partnerships with several top IT vendors, including Adobe, Apple, AWS, Cisco, Microsoft, Salesforce, Samsung, SAP, and Workday.

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Channel Partnerships Evolution: Navigating in the Tech Sector

Mindmatrix

The Shift to Strategic Alliances With the establishment of global markets and the rise of the Internet and cloud, channel partnerships began to prioritize strategic alliances. This complexity demands a new level of strategic partnership management to ensure collaboration, equitable and profitable arrangements.

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State of Cloud GTM 2023

Tackle.io

LEARNING 2: MARKETPLACE AND CO-SELL GO HAND IN HAND This year, we learned that about a third (31%) of survey respondents who say they have a strategic partnership with their Cloud Partner(s) don’t have a transactable listing on the Cloud Marketplace(s). Sits in alliances/partnerships. Sits in sales.