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Are you my mother lode?

Stellar Partnerships

I’ve heard of people looking for the metaphorical corporate ‘purses’ or ‘wallets’ full of gold. People often describe the purses of money within a corporate as typically HR, marketing, PR or CSR. As someone’s who worked for decades in big corporates, I know the HR budget is usually tiny. Don't miss a blog.

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THE PEOPLE PLEASING PURSE

Be Partner Ready

In my previous blog , I revealed the four distinct purses that non-profits & social enterprises can tap into when approaching corporates for resources & cash (yes, I put cash second, more on that later). Let’s start by diving into the HR purse. Let’s start by diving into the HR purse.

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A LARGE BUT COMPLEX PURSE

Be Partner Ready

This is the third of four purses that non-profits & social enterprises can tap into when approaching corporates for resources & cash. Check out the previous blogs exploring purses 1 & 2. As a reminder, the 4 purses are: 1) HR, 2) Philanthropy, 3) CSR, and 4) Marketing. Hailey Cavill-Jaspers. [1]

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WHO PULLS THE CORPORATE PURSE STRINGS?

Be Partner Ready

Here’s the problem: they view a corporate (that includes a company or brand) as a ‘donor’ with just one purse (budget), when in fact, there’s four purses. Additionally, non-profits often see that purse as holding just money , when there’s usually many more valuable resources that you can access.

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THE FAMILIAR PURSE

Be Partner Ready

In the previous blog , I examined the first of the four purses (the HR purse) that non-profits & social enterprises can tap into when approaching corporates for resources & cash. As a reminder, the 4 purses are: 1) HR, 2) Philanthropy, 3) CSR, and 4) Marketing.

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