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Build Messaging that Resonates with Multiple Audiences

PLM Alliances

Within the marketing and communication space, messaging can take many forms. For instance, one useful framework in marketing is the idea of vertical messaging (specific) versus horizontal messaging (broad). Read on to learn three key tips that will help you get started with creating effective TIM in sales and marketing content. #1:

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Target-Informed Messaging: How to Build Messaging that Resonates with Multiple Audiences

PLM Alliances

Within the marketing and communication space, messaging can take many forms. For instance, one useful framework in marketing is the idea of vertical messaging (specific) versus horizontal messaging (broad). Read on to learn three key tips that will help you get started with creating effective TIM in sales and marketing content. #1:

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Crafting a Clear Strategic Marketing Blueprint

PLM Alliances

In today's rapidly changing business environment, having a clear strategic marketing blueprint is more important than ever. This comprehensive plan is a roadmap for marketing and product management teams to achieve specific goals and objectives. Why is a strategic marketing blueprint important?

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What Traditional Definitions of RevOps Miss

PLM Alliances

To achieve the highest level of market success possible, you need to balance your growth strategies and also consistently drive and maintain alignment between the strategies, processes, and people that support your revenue operations (RevOps). We’re sharing our tips with you in a four-part blog series.