Impact

DECEMBER 19, 2023

Be proactive: Only five percent of brands want to recruit creators, so you do them a favor by reaching out. A simple spreadsheet or project management app will work. Make yourself as discoverable as possible According to research, only 5 percent of brands want to source and recruit the creators they want to work with.

Credit 94

Credit Retail Collaboration 94

Impact

SEPTEMBER 2, 2021

Research shows that 60 percent of all consumers consult blogs, vlogs, or social media posts before considering a product purchase, and that influencer marketing can generate 11 times the return on investment (ROI) of traditional advertising. Who are social media influencers? Micro-influencers (<10k followers). Nano-influencers.

Finance 52

Finance Collaboration Partnership management Strategic partnership 52

Impact

DECEMBER 11, 2023

A micro-influencer campaign in action The influencer-managed services team at impact.com partnered with luxury brand Coach to amplify the promotion of their newest fragrance, Coach Dreams Sunset. Samantha McClendon , one of the micro-influencers recruited for the Coach campaign, gained nearly 60k impressions on her posts alone.

Collaboration 98

Collaboration Banking Legal Retail 98