How AI, automation, and authenticity are changing influencer marketing with impact.com’s CMO, Cristy Garcia
Impact
JULY 20, 2023
Artificial intelligence (AI) has benefits for influencer marketing, but it can’t replace human creativity. They invite followers to watch them get ready in Reels, post Stories of themselves in the desert, and tag brands in their outfit posts. For example, an influencer posts on Instagram that they’re at a famous music festival.
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