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How AI, automation, and authenticity are changing influencer marketing with impact.com’s CMO, Cristy Garcia

Impact

Artificial intelligence (AI) has benefits for influencer marketing, but it can’t replace human creativity. They invite followers to watch them get ready in Reels, post Stories of themselves in the desert, and tag brands in their outfit posts. For example, an influencer posts on Instagram that they’re at a famous music festival.

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How Can Digital Marketing Trends Shape Your Agency?

SEO Magazine

Increased Use of AI and Machine Learning AI and machine learning continued to grow in popularity in 2021 as more marketers began to use them to improve their campaigns. They will need to adopt new technologies like AI and machine learning to keep up with the competition.