Mindmatrix

MARCH 4, 2024

The landscape of channel partnerships within the tech industry has undergone a considerable transformation. In times past, channel partner relationships were relatively straightforward and linear, but as technology and buying behaviours evolve, so too must the approach towards effective channel partnerships.

Co-Alliance 52

Co-Alliance Channels and alliances Strategic alliances Ecosystems 52

Impact

NOVEMBER 11, 2021

These partnerships come in all shapes and sizes, including: Traditional affiliates. These are the partnerships you know best from the world of retail marketing. Packaged software companies have long had a presence in traditional affiliate channels, and SaaS can find success with these partnerships as well.

Channels and alliances 96

Channels and alliances Retail Credit Partnership management 96

TIM Review

APRIL 1, 2021

Improved customer service, more integration with suppliers and partners, increased sales, and overall business development are some of the benefits expected when taking the strategic decision of digital transformation (Agrawal et al., Hummel’s Digital Transformation Toward Omnichannel Retailing: Key Lessons Learned. DOI: [link].

Collaboration 98

Collaboration Co-Alliance Construction Channels and alliances 98