Impartner

MAY 28, 2020

Like CRM, PRM and channel management technologies are systems of record that companies use to manage their entire channel ecosystem, which represent 75 percent or more of revenue for most corporations,” said Impartner CMO Kerry Desberg. Rod Baptie , President and Founder, Baptie & Co. Cassandra Gholston , CEO, PartnerTap.

Channels and alliances 52

Channels and alliances Co-Alliance Strategic alliances Channel management 52

Mindmatrix

MARCH 4, 2024

Types of channel partnerships within tech sector Channel partnership forms vary in shape and acronyms: reseller, value-added reseller, system integrator, ISV channel partners, alliance channel partners, influencers, managed service providers, and referral agent partners.

Co-Alliance 52

Co-Alliance Channels and alliances Strategic alliances Ecosystems 52

Tackle.io

APRIL 27, 2021

So I head up our Strategic Alliances, notably our Technology Strategic Alliances, here at Fivetran. So today, Marketplaces sits within our alliances org. Michael Bull: Where we started, though, was it all lived in the alliances org and with product. Michael Bull: And hey, everybody. I’m Michael Bull.

Channels and alliances 52

Channels and alliances Co-Alliance Partnering capability and readiness Engineering 52

Mindmatrix

APRIL 1, 2024

In today’s interconnected world, organizations must develop a clear and effective partnership strategy to capitalize on these opportunities. However, the journey to successful strategic partnerships for businesses is not without its challenges. An SPP links up to a partnering program identified in your company’s OPP.

Partnership strategies 52

Partnership strategies Conflict resolution and communication Co-Alliance Ecosystems 52

Magnetrix

APRIL 7, 2022

Co-branded content - does it give you a competitive advantage? MDF & co-op marketing. Kathleen Phillips: The premier thing is you have to have alignment with how that partner makes money and whether it's co-marketing, whether it’s spiffs, whether it's bringing them leads, how do you ensure their success?

Co-Alliance 52

Co-Alliance Channels and alliances Channel strategies Strategic alliances 52