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Raising the bar

Stellar Partnerships

One of the features of our legal system is that a barrister can work on a wide range of cases. It’s a similar situation for partnership managers. You’ve all brought a range of talents to the role, including sales, business development, fundraising or community organising. How do they do it? Do your research.

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How to start a partnership marketing program

Impact

This success is only possible when your team sees partnership marketing as a cross-functional discipline. Marketing Public Relations Product Marketing Business Development Customer Success Finance Legal. Once you’ve built out a partnership vision, it’s best to seek executive help to cross corporate borders.