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Channel Partnerships Evolution: Navigating in the Tech Sector

Mindmatrix

MARCH 4, 2024

How can you embed VARs into your channel partnerships strategy and maximise sales growth with them? Engage SIs in the product development process, leveraging their domain expertise and customer insights to inform feature prioritization and roadmap planning. You need to avoid over-promising or clear expectations at some point.

Co-Alliance 52
Co-Alliance Channels and alliances Strategic alliances Ecosystems 52
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Ultimate guide to SaaS affiliate marketing

Impact

NOVEMBER 11, 2021

To ensure a steady stream of new users for its HR and payroll software, the business development team at Zenefits worked hard to constantly seek out, reach out, and build strong relationships with businesses like publishers, consultants, and agencies. Is my software company ready for affiliate and partnership marketing?

Channels and alliances 96
Channels and alliances Retail Credit Partnership management 96
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