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Channel Partnerships Evolution: Navigating in the Tech Sector

Mindmatrix

Types of channel partnerships within tech sector Channel partnership forms vary in shape and acronyms: reseller, value-added reseller, system integrator, ISV channel partners, alliance channel partners, influencers, managed service providers, and referral agent partners.

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How to Create and Best Leverage Strategic Channel Partnerships

Magnetrix

Understand partnership goals and progress. Uncommon ways to leverage a strategic partnership. Dealing with underperforming partnerships. Go back to basics: re-evaluate the partnership. Is it a global system integrator? What sort of business development do we work with? Partner scoring.