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From affiliate networks to modern partnerships — an evolution in the works

Impact

But here we are 20 years later and the affiliate channel is alive and kicking and generating profitable revenue for thousands of retailers across the globe. So it’s a very convenient, very integrated partnership that seems normal to a Spotify subscriber. There’s a lot of companies growing their business [like that].

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Channel Partnerships Evolution: Navigating in the Tech Sector

Mindmatrix

These partnerships enable technology companies to cover the broader market, penetrate new market segments, and capitalize on emerging opportunities by tapping into the extensive networks and domain knowledge of system integrators.