Interview: Discussing Value Proposition Research in the Context of New Companies Committed to Scaling Early and Rapidly
TIM Review
APRIL 29, 2021
The objective of the present special issue is to contribute to unfolding some of the challenges of VP development by new companies committed to scaling early and rapidly. First, most new firms are facing a scale-up challenge. First, most new firms are facing a scale-up challenge. Adrian Payne & Pennie Frow.
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