Remove Channel strategies Remove Co-Alliance Remove Engineering Remove Finance
article thumbnail

Organizing for Marketplace Success

Tackle.io

As your data engineers move data around, Apache Airflow is the one that can coordinate that. So I head up our Strategic Alliances, notably our Technology Strategic Alliances, here at Fivetran. So today, Marketplaces sits within our alliances org. I’m running the Sales Operation Group here at Astronomer.

article thumbnail

How to Build a Mutually & Equally Beneficial Partner Program

Magnetrix

Have a channel strategy from the beginning. Channel partner training and alignment across the partner organization. Co-branded content - does it give you a competitive advantage? MDF & co-op marketing. Have a channel strategy from the beginning. Aired on March 8, 2022. Commitment.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

State of Cloud GTM 2023

Tackle.io

They’re making intelligent, data-driven decisions on when and where to co-sell with the clouds in an effort to drive brand strength, deal-level support, top-of-funnel growth, and ARR. Over the next few years, finance leaders will get on board with Cloud GTM being one of the most efficient revenue channels in their business.

article thumbnail

State of Cloud Marketplaces 2021

Tackle.io

About half of respondents held titles in Alliances, Channel, and Partner Management. Others included product/development, operations, finance, IT, marketing, and the C-suite. A prevailing myth says Marketplaces are the domain of technical buyers like developers, engineers, and operations only.

article thumbnail

State of Cloud Marketplaces 2021

Tackle.io

About half of respondents held titles in Alliances, Channel, and Partner Management. Others included product/development, operations, finance, IT, marketing, and the C-suite. A prevailing myth says Marketplaces are the domain of technical buyers like developers, engineers, and operations only.

article thumbnail

State of Cloud Marketplaces 2021

Tackle.io

About half of respondents held titles in Alliances, Channel, and Partner Management. Others included product/development, operations, finance, IT, marketing, and the C-suite. A prevailing myth says Marketplaces are the domain of technical buyers like developers, engineers, and operations only.