Remove Channel strategies Remove Construction Remove Partnering capability and readiness Remove Utilities
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How a PRM Can Change Your Channel Partner Strategy (Partnernomics Podcast with Dr. Mark Brigman)

Magnetrix

What is a PRM (partner relationship management)? For those who aren’t channel partnership professionals, or who don’t work in areas that commonly use PRM, Dr. Mark Brigman asks, starting from the ground floor, “what is a PRM? This is an evolution when it comes to their channel program.

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Why Your Go-To-Market Strategy Matters

PLM Alliances

Why you need a go-to-market strategy. Type in “go-to-market” in Google, and you will get this definition from Wikipedia: “Go-to-market or go-to-market strategy is the plan of an organization, utilizing their inside and outside resources, to deliver their unique value proposition to customers and achieve competitive advantage.”.