Remove Channel strategies Remove Engineering Remove Government Remove Risk mitigation
article thumbnail

Why Your Go-To-Market Strategy Matters

PLM Alliances

Too often, your product (and engineering), marketing, and sales teams have different points of view on what drives customer value. Most importantly, they provide bandwidth, coverage, and risk-mitigation often unobtainable through direct resources. Establish a governance process with a ROB (rhythm of the business) cadence.