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Top 15 Performance Creative Agencies: 2024 Review

Jake Jorgovan

Explore diverse industries: explore how these agencies cater to various sectors, tailoring unique strategies. Learn about key services: from innovative advertising and search engine optimization to digital storytelling, learn what sets these agencies apart. Industries: Food & Beverages, eCommerce, Fashion, Retail, Furniture, Sport.

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Partner Experience Key to Boosting Indirect Sales

Impartner

In a keynote at the event, Laz Gonzalez, group service director, channel strategies, for global B2B research and advisory firm SiriusDecisions , outlined five key reasons channel chiefs consider improving their partner’s experiences to be one of their top priorities: The channel is an engine of growth.

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How to Use Partner Scoring to Increase Channel ROI

PLM Alliances

Companies now realize that a go-to-market strategy is the new path to sustained industry leadership. A superior go-to-market engine works across products and makes it more difficult for competitors to deliver the same value. Meanwhile, performance pressure continues for channel chiefs. Why Weight the FRY Factors?

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How to Use Partner Scoring to Increase Channel ROI

PLM Alliances

Companies now realize that a go-to-market strategy is the new path to sustained industry leadership. A superior go-to-market engine works across products and makes it more difficult for competitors to deliver the same value. Meanwhile, performance pressure continues for channel chiefs. Why Weight the FRY Factors?

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How to Build a Mutually & Equally Beneficial Partner Program

Magnetrix

Have a channel strategy from the beginning. Channel partner training and alignment across the partner organization. These key areas hold great importance in channel partnerships and can influence many other areas of one’s channel strategy , such as determining a vendor’s partner retention efforts.

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How to Drive Impact with Channel Capacity Planning

PLM Alliances

Every revenue dollar is not equal when it comes to building a growth engine, and a partner’s capability is critical. Most partners work with multiple vendors, so partner loyalty is a crucial determinant of channel revenue. Commitment: How predictable and consistent are the partner’s results? How to build out your capacity plan.

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Why Your Go-To-Market Strategy Matters

PLM Alliances

Too often, your product (and engineering), marketing, and sales teams have different points of view on what drives customer value. There are several steps you should follow to magnify the results of your partner efforts: Align your team to the drivers behind your channel strategy. Headquarters set strategy, but field executes.