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Channel Partnerships Evolution: Navigating in the Tech Sector

Mindmatrix

The landscape of channel partnerships within the tech industry has undergone a considerable transformation. In times past, channel partner relationships were relatively straightforward and linear, but as technology and buying behaviours evolve, so too must the approach towards effective channel partnerships.

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Leadership in Accounting: 30 Key thought leaders in the accounting industry

Jake Jorgovan

Jason also co-founded SBO, focusing on building generational wealth and providing growth-oriented accounting services. He founded Earmark, an app that offers NASBA-approved CPE credits for listening to accounting and tax podcasts. Blake co-hosts The Cloud Accounting Podcast , a highly popular show in the accounting community.

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10 Truths About Cloud Marketplace with Todd Osborne

Tackle.io

Whether it’s “Listing and selling on Marketplace is too complex” or “Cloud Providers aren’t interested in co-selling with my business,” myths and misconceptions often drive the conversations around Cloud Marketplace. Do not think of a Marketplace fee in terms of resell uplift or margin.

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10 Truths About Cloud Marketplace with Todd Osborne

Tackle.io

Whether it’s “Listing and selling on Marketplace is too complex” or “Cloud Providers aren’t interested in co-selling with my business,” myths and misconceptions often drive the conversations around Cloud Marketplace. . Truth #1: Marketplace is not your father’s reseller partnership.

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Leveling Up Your Cloud GTM for Strategic Growth

Tackle.io

And we encourage them, they should have a chief cloud officer, whether they call it that or a VP of alliances or whatever, but somebody who can look across the organization and figure out how to make the transition from traditional direct sales and channel sales to digital sales and marketplaces. Teresa Letlow: Thank you.

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Leveling Up Your Cloud GTM for Strategic Growth

Tackle.io

And we encourage them, they should have a chief cloud officer, whether they call it that or a VP of alliances or whatever, but somebody who can look across the organization and figure out how to make the transition from traditional direct sales and channel sales to digital sales and marketplaces. Teresa Letlow: Thank you.

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How to Build Your “Better Together” Story with Google Cloud Marketplace

Tackle.io

Like me, lots of time in kind of the go-to-market channel sales world, including great companies like GitHub and Twistlock, which is now part of Palo Alto and ExtraHop, which had an equity event, what, about a year ago, I think, give or take? It’s so easy to utilize the tooling that I mentioned.

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