Tackle.io

APRIL 27, 2021

As with any emerging sales channel, there’s a learning curve with Cloud Marketplace transactions. In addition, we’ve learned the intricacies of Marketplace by conducting 90% of our own business on the channel. The experiences of a company preparing its first listing differ from those of a company with greater Marketplace maturity.

Co-Alliance 52

Co-Alliance Channels and alliances Global alliance Engineering 52

Tackle.io

APRIL 27, 2021

And I’ve been pretty involved in Marketplaces for the last five or six, that time spent at Trend Micro, a big global cybersecurity company and really spent a lot of time understanding the journey going from traditional sales models of direct in a really well-built channel to new models like Marketplace selling. Eric Elias: Yeah.

Co-Alliance 52

Co-Alliance Channels and alliances Partnering capability and readiness Engineering 52

Tackle.io

NOVEMBER 30, 2020

While the enthusiasm around Cloud Marketplaces is encouraging, the channel isn’t a one-way ticket to easy sales. Udi Nachmany, VP Cloud Alliances at Snyk , shared that in his company’s early days on Marketplace, “the company was moving so fast and the business case for Marketplace wasn’t proven, so I needed to prove the “why.”. “We

Co-Alliance 52

Co-Alliance Channels and alliances Strategic alliances Legal 52

Mindmatrix

APRIL 1, 2024

Establish an open communication channel by creating a feedback loop with partners. Consider every potential partner as a strategic partner in a business relationship to gain access to new market insights and create a positive impact on the partner experience (PX).

Partnership strategies 52

Partnership strategies Conflict resolution and communication Co-Alliance Ecosystems 52

Magnetrix

APRIL 7, 2022

Have a channel strategy from the beginning. Channel partner training and alignment across the partner organization. Co-branded content - does it give you a competitive advantage? MDF & co-op marketing. What should channel partners do to maintain a mutually beneficial relationship? Conclusion. Closing comments.

Co-Alliance 52

Co-Alliance Channels and alliances Channel strategies Strategic alliances 52