Remove Channels and alliances Remove Collaboration Remove System integrators Remove Value creation
article thumbnail

Nurturing Business Ecosystem Maturing

Phoenix Consulting Group

The PCAP incorporates best practices from The ASAP Alliance Management Handbook , which in the profession is often cited as the bible for alliance management and was also developed to be consistent with the ISO 44001 framework for collaborative business relationships. Within the Salesforce ecosystem.

article thumbnail

State of Cloud GTM 2023

Tackle.io

They are prioritizing Marketplaces as the preferred way to transact with customers and including existing traditional channels to nurture long-standing relationships and to leverage expanded market reach. Customer demand to purchase solutions including multiple products and services will drive innovation from the channel.