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A Comprehensive Guide to Channel Partner Programs and Best Practices

PLM Alliances

Channel partner programs play a vital role in business growth, enabling companies to expand their reach, increase sales, and enhance customer experience. But creating and managing a successful channel partner program requires a well-thought-out strategy, excellent communication, and ongoing commitment from all parties involved.

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How AEC Group Educates Customers and Embraces Technology

Channel Insider

In this episode of Channel Insider: Partner POV — your source for untapped opportunities and unfiltered opinions in the IT channel — host Katie Bavoso spoke with Brian Lesniakowski, Chief Technology Officer, and Ken Rindt, Chief Revenue Officer, from AEC Group, a leading systems integrator.

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Scaling Channel through the Clouds: How Tackle Worked with AWS Marketplace to Drive 300+ CPPO Offers in Four Months

Tackle.io

Many ISVs are extending their reach into new territories, customer segments, and regions by establishing channel partner reseller relationships with large traditional resellers, global systems integrators, and smaller SI firms. Tackle ensures a seamless experience for ISVs looking to generate revenue through AWS Marketplace.

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Scaling Channel through the Clouds: How Tackle Worked with AWS Marketplace to Drive 300+ CPPO Offers in Four Months

Tackle.io

Many ISVs are extending their reach into new territories, customer segments, and regions by establishing channel partner reseller relationships with large traditional resellers, global systems integrators, and smaller SI firms. Tackle ensures a seamless experience for ISVs looking to generate revenue through AWS Marketplace.

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Nurturing Business Ecosystem Maturing

Phoenix Consulting Group

The PCAP incorporates best practices from The ASAP Alliance Management Handbook , which in the profession is often cited as the bible for alliance management and was also developed to be consistent with the ISO 44001 framework for collaborative business relationships. How are customers being served by these collaborations?

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Unlocking the Power of Partner Experience in the Modern Business Landscape

PLM Alliances

Channel partners play a crucial role in a company's success by extending its reach, driving sales, and providing customer support. To fuel this growth and enhance relationships with channel partners, organizations increasingly recognize the importance of partner experience (PX).

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Channel Partnerships Evolution: Navigating in the Tech Sector

Mindmatrix

The landscape of channel partnerships within the tech industry has undergone a considerable transformation. In times past, channel partner relationships were relatively straightforward and linear, but as technology and buying behaviours evolve, so too must the approach towards effective channel partnerships.