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Channel Partnerships Evolution: Navigating in the Tech Sector

Mindmatrix

MARCH 4, 2024

The landscape of channel partnerships within the tech industry has undergone a considerable transformation. In times past, channel partner relationships were relatively straightforward and linear, but as technology and buying behaviours evolve, so too must the approach towards effective channel partnerships.

Co-Alliance 52
Co-Alliance Channels and alliances Strategic alliances Ecosystems 52
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How to start a partnership marketing program

Impact

AUGUST 5, 2022

You may need to update leadership on how things have evolved since the early days of affiliate marketing or demonstrate how and why the modern partnership economy is collaborative, mutual, and transparent. What’s the Channel Hotter Than Paid Search? Bring in a partnership marketing agency. Get my free guide.

Partnering capability and readiness 52
Partnering capability and readiness Channels and alliances Partnership management Construction 52
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