Tackle.io

MARCH 2, 2021

If you’re selling software in 2021, one of the most important channels to leverage is Cloud Marketplaces , like AWS, Azure, and GCP. These rapidly growing sales channels are being fueled by a relentless surge in cloud spend. Complexity: Selling via the Marketplaces is a long game. Leave It to the Experts: The Buy Option .

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Channels and alliances Partnering capability and readiness Engineering Finance 52

Tackle.io

SEPTEMBER 28, 2023

Getting aligned with Cloud Partners in the early stages For VMware, HashiCorp, and Commvault, co-sell is not just a seller-to-seller motion—it’s a strategic decision made at the business level to co-engineer and co-market a software solution in partnership with the Cloud Provider. Mauricio said.

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Zift Solutions

JULY 8, 2021

Channel marketing and sales alignment strategies should include objectives that facilitate greater sales- and marketing-team collaboration by communicating frequently, building trust, establishing shared vocabularies, aligning goals and measuring outcomes. Whats not to love about aligning marketing and sales?

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Tackle.io

OCTOBER 20, 2023

Our cloud business has been mainstreamed into our alliance’s organization, and it’s just a core part of the DNA of our go-to-market,” said Jessica. Nowadays, customers are educating themselves through documentation, videos, and webinars. “It’s not a ‘one and done’ thing.” ” said Javier.

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Mindmatrix

MARCH 1, 2024

Mindmatrix is accomplishing this by bringing Alliances, Partners, internal sellers, CAMs and ISVs together in a solution-based, collaborative marketplace environment to solve business problems. In the late 90s, Mindmatrix introduced SolveIT , its first channel solution, with a visionary focus on “solution selling” via SolveIt.com.

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Tackle.io

APRIL 27, 2021

And I’ve been pretty involved in Marketplaces for the last five or six, that time spent at Trend Micro, a big global cybersecurity company and really spent a lot of time understanding the journey going from traditional sales models of direct in a really well-built channel to new models like Marketplace selling. Eric Elias: Yeah.

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Co-Alliance Channels and alliances Partnering capability and readiness Engineering 52

Mindmatrix

FEBRUARY 13, 2024

These partner, product and solution locators are equipped with powerful buyer-driven search engines that allow end-customers to search the platform database and locate the partner (seller), product or solution that meets their requirements. is more than a partner relationship management (PRM) or channel marketing (TCMA) platform.

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PLM Alliances

AUGUST 21, 2022

A channel leader must review their partner plan to ensure the strategy aligns with the company’s desired business outcomes. Through years of experience and a rigorous approach, our team of channel experts at The Spur Group have identified five essential steps to guide partner planning. Step #2: Know your growth levers.

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PLM Alliances

JUNE 8, 2020

A channel leader must review their partner plan to ensure the strategy aligns with the company’s desired business outcomes. Through years of experience and a rigorous approach, our team of channel experts at The Spur Group have identified five essential steps to guide partner planning. Step #2: Know your growth levers.

Partnering capability and readiness 52

Partnering capability and readiness Channel strategies Channel management Ecosystems 52

ZinFi

MARCH 22, 2019

Whether these co-selling entities are fully responsible for acquiring new prospects, selling and support or are engaged only in a part of these core activities- partner portal, they are participating in channel referral, sales or services activities. Most organizations have some kind of a basic business portal in place.

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Chaneltivity

JUNE 26, 2024

At a glance, you can know how many partners are registering deals, what marketing content is resonating with the channel, and whether or not your partners are getting certified.” Take a Hard Look at Your Existing Partner Base Not all partner portals serve all types of channel partners.

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Impartner

MARCH 11, 2015

Craig Flynn will continue to drive product engineering and innovation in his role as executive vice president of engineering. According to the report, PRM continues to gain momentum as companies work to optimize sales and marketing activities across multiple channels, and rely on third parties to expand their market presence.

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PLM Alliances

APRIL 20, 2023

According to a recent study by the Content Marketing Institute, only 43% of B2B marketers have a documented content marketing strategy, highlighting the potential for improvement in this area. Map your content strategy : Develop a content strategy that aligns with your marketing objectives and target audience needs.

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PLM Alliances

JUNE 3, 2020

You concentrate on understanding and documenting each audience’s pain points and needs. Too often, your product (and engineering), marketing, and sales teams have different points of view on what drives customer value. Re-evaluate your sales channels and coverage model. The real value of this exercise is four-fold.

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PLM Alliances

MAY 16, 2020

Documentation. You will need to enforce the discipline on your team to document as they build to make those answers readily accessible. In large companies, revenue and profit numbers may be hard to verify with great exactness. When a figure doesn’t match what you’d seen elsewhere, it can call into question the accuracy of the report.

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Tackle.io

SEPTEMBER 1, 2021

I’m the head of Cloud Alliances here at Dataiku, and Dataiku is an industry-leading everyday AI platform. A lot of times even preparing for that kind of organic self-service drive-by purchase, when those aren’t actually the purchases that happen the most frequently, causes people to over-engineer. How many listings?

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Magnetrix

OCTOBER 27, 2022

How and where channel partners research and vet vendors. What channel partners look for in a new partnership. Communities used by channel partners to vet vendor products. We all do our best to attract and recruit top channel partners: We pour hours into marketing and PR. Aired on October 3, 2022. Introduction.

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PLM Alliances

MAY 16, 2020

If you’re in sales, you’ll want pipeline data, win/loss analysis, actual sales data, and likely some connections to the sales or channel teams getting credit. This will be important as you document your final insights. This list of responsibilities will guide the information that might be helpful for you to collect.

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Tackle.io

OCTOBER 27, 2021

A lot of times that owners sits in a partnership or alliances role. Ben Rice: And as we’ll probably talk about more, the process of fulfilling something and obtaining it through a marketplace is a lot easier than the sort of paper back and forth, legal documents, PDFs, invoice stuff that we’ve traditionally done.

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Tackle.io

APRIL 28, 2022

And we encourage them, they should have a chief cloud officer, whether they call it that or a VP of alliances or whatever, but somebody who can look across the organization and figure out how to make the transition from traditional direct sales and channel sales to digital sales and marketplaces. Teresa Letlow: Thank you.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Engineering 52

Tackle.io

APRIL 28, 2022

And we encourage them, they should have a chief cloud officer, whether they call it that or a VP of alliances or whatever, but somebody who can look across the organization and figure out how to make the transition from traditional direct sales and channel sales to digital sales and marketplaces. Teresa Letlow: Thank you.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Engineering 52

Tackle.io

SEPTEMBER 12, 2022

Like me, lots of time in kind of the go-to-market channel sales world, including great companies like GitHub and Twistlock, which is now part of Palo Alto and ExtraHop, which had an equity event, what, about a year ago, I think, give or take? This is an amazing channel as you get to some of those growth stages.

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Mindmatrix Blog

APRIL 24, 2025

Multi-partner collaboration is an essential strategy for alliance-driven growth. This blog explores how you can effectively facilitate multi-partner collaboration and solution selling with alliance partners by emphasizing structured communication, aligned incentives, and shared customer-centric strategies.

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Mindmatrix Blog

APRIL 10, 2025

Alliance enablement is increasingly becoming a critical function for organizations striving to build resilient, scalable, and collaborative partner ecosystems. Alliance management has been a critical function for many decades, signifying its long-standing importance and evolution.

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Channel Insider

FEBRUARY 12, 2025

Halcyon now available to channel partners on Pax8 marketplace The alliance between the two companies will bring Halcyons anti-ransomware platform to Pax8s cloud marketplace. The platform prevents attackers from breaching a users network at all phases of the attack with a proprietary engine that specifically targets ransomware.

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