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6 Disciplines of Successful Channel Management

PLM Alliances

Channel management (also called channel partnership) is when two companies form an agreement where one firm markets and sells a product, service or technology for the other firm, often co-branded. Sadly, many companies fail to achieve breakthrough success with their partners. not simply a vendor.

article thumbnail

Six Disciplines of Successful Channel Management

PLM Alliances

Channel management (also called channel partnership) is when two companies form an agreement where one firm markets and sells a product, service or technology for the other firm, often co-branded. Sadly, many companies fail to achieve breakthrough success with their partners. not simply a vendor.