Channel strategies Co-Alliance Construction Successful channels 
PLM Alliances
AUGUST 21, 2022
Channel management (also called channel partnership) is when two companies form an agreement where one firm markets and sells a product, service or technology for the other firm, often co-branded. Sadly, many companies fail to achieve breakthrough success with their partners. Discipline #1: Create a unified partner plan.
PLM Alliances
MAY 16, 2020
Channel management (also called channel partnership) is when two companies form an agreement where one firm markets and sells a product, service or technology for the other firm, often co-branded. Sadly, many companies fail to achieve breakthrough success with their partners. Discipline #1: Create a unified partner plan.
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