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Organizing for Marketplace Success

Tackle.io

The flow seems to be slowing down a little bit in terms of the number of people joining, so we should be ready to roll. So I head up our Strategic Alliances, notably our Technology Strategic Alliances, here at Fivetran. So today, Marketplaces sits within our alliances org. Michael Bull: Sounds good. Sanjay Mehta: Perfect.

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State of Cloud Marketplaces 2022

Tackle.io

Sales, Marketing, and Alliances have to work together as an organization to lean into partner-led growth. Today, sellers are coming with buyers in hand—ready to leverage their committed cloud spend agreements—and tools are available to help sellers identify demand sooner so as they are launching they have buyers ready to go.

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How Software Startups Go-To-Market in the Cloud Era

Tackle.io

Our co-founders are from Boise, Idaho. I was in leadership roles in Sales and in International Sales, as well as Business Development & Alliances. Sanjay Mehta: In channel partners and channel-friendly sellers, I’m really starting to see cloud marketplaces as a major differentiator to their business.

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State of Cloud Marketplaces 2021

Tackle.io

Our co-founders are from Boise, Idaho. I was in leadership roles in Sales and in International Sales, as well as Business Development & Alliances. Sanjay Mehta: In channel partners and channel-friendly sellers, I’m really starting to see cloud marketplaces as a major differentiator to their business.