Tackle.io

AUGUST 15, 2023

Top sellers get every function of their org on board From the C-suite to the sales team to ops, legal, finance, marketing… Cloud GTM is a route to market that requires all hands on deck. We often see Alliances teams driving this initiative on their own which, in the long-term, leaves them without the required support to even make a dent.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Legal 52

Tackle.io

APRIL 4, 2022

As director of technology partnerships at Cloudinary , I manage our alliance with AWS with two goals: Ensure that our customers unleash the full potential of their media assets with Cloudinary through the AWS infrastructure. What in your opinion are the characteristics that make for a successful alliances leader? What is your role?

Co-Alliance 52

Co-Alliance Alliance management Credit Legal 52

Tackle.io

APRIL 4, 2022

As director of technology partnerships at Cloudinary , I manage our alliance with AWS with two goals: Ensure that our customers unleash the full potential of their media assets with Cloudinary through the AWS infrastructure. What in your opinion are the characteristics that make for a successful alliances leader? What is your role?

Co-Alliance 52

Co-Alliance Alliance management Credit Legal 52

Tackle.io

JULY 16, 2021

It’s likely someone in an IT or Cloud Admin role or potentially someone in an Alliances, Partnerships, or Channel role. Who in your organization owns the cloud relationship? There is usually someone in the buyer’s org who manages the cloud relationship. Sharing Intel .

Co-Alliance 52

Co-Alliance Channels and alliances Alliance partnership Legal 52

Tackle.io

JANUARY 16, 2024

Be sure to also check out our Tackle on Tackle blog series in which we cover how Tackle leverages Cloud GTM to drive revenue , how we use a data-driven approach to super-charge our Cloud GTM strategy, and how that Cloud GTM strategy even underpins our accounting, legal, and HR functions. What exactly is an ICP?

Co-Alliance 52

Co-Alliance Channels and alliances Legal Strategic partnership 52

Tackle.io

APRIL 27, 2021

Profitable co-sell opportunities . Shelly Landsmann, VP of International Sales & Global Alliances, Sisense. Alliances . Alliance managers . Legal advisors . Co-selling with Cloud Providers . Larger deals . Accelerated deal velocity. Decreased time spent on negotiation and vendor management.

Co-Alliance 59

Co-Alliance Channels and alliances Global alliance Engineering 59

Jake Jorgovan

FEBRUARY 2, 2024

In 2018, inspired by his role as an intergenerational mentor at Airbnb, Conley co-founded Modern Elder Academy, the world's first midlife wisdom school. Avi Meir is the co-founder and CEO of TravelPerk, a leading travel management platform transforming how businesses approach corporate travel.

Co-Alliance 130

Co-Alliance Retail Strategic partnership Channels and alliances 130

Tackle.io

APRIL 27, 2021

This team includes leaders from: Sales Sales/Revenue operations Alliances While responsibility for the Marketplace will likely live with your Sales department, it’s truly a cross-functional endeavor touching all facets of your organization. Learn how to make the business case to your C-suite.

Co-Alliance 52

Co-Alliance Channels and alliances Global alliance Engineering 52

Tackle.io

FEBRUARY 26, 2021

Michael Pollack , CEO and co-founder of Intricately, which provides data-driven insights into prospects’ cloud spend and usage . The really interesting thing we saw was that they closed 40% faster than the direct contracts sourced in that time period by bypassing legal and procurement red tape.”. A Faster Path to Sales.

Channels and alliances 59

Channels and alliances Co-Alliance Construction Legal 59

Tackle.io

JUNE 9, 2021

co-founder Brian Denker. From my earliest days in alliances and business development, I have always operated with a swing big or go home attitude. To earn the attention of these alliances, you have to believe you can deliver real and lasting value to your partner and to their ecosystem of partners and customers.

Co-Alliance 52

Co-Alliance Channels and alliances Credit Legal 52

Tackle.io

NOVEMBER 30, 2020

Udi Nachmany, VP Cloud Alliances at Snyk , shared that in his company’s early days on Marketplace, “the company was moving so fast and the business case for Marketplace wasn’t proven, so I needed to prove the “why.”. “We Director of Technology & Strategic Alliances at Lacework , echoed Udi’s thoughts. . Michael Musselman, Sr.

Co-Alliance 52

Co-Alliance Channels and alliances Strategic alliances Legal 52

Tackle.io

APRIL 27, 2021

So I head up our Strategic Alliances, notably our Technology Strategic Alliances, here at Fivetran. So today, Marketplaces sits within our alliances org. Michael Bull: Where we started, though, was it all lived in the alliances org and with product. Michael Bull: So it’s really allowed the alliances team to scale.

Channels and alliances 52

Channels and alliances Co-Alliance Partnering capability and readiness Engineering 52

Mindmatrix

APRIL 1, 2024

Seek legal counsel to ensure that the agreement is comprehensive and legally binding. For example, you will need an SPP for every affiliate initiative, every referral initiative, every co-sell initiative, and every value-added reseller initiative your company has or plans to launch.

Partnership strategies 52

Partnership strategies Conflict resolution and communication Co-Alliance Ecosystems 52

Tackle.io

OCTOBER 26, 2022

Sales, Marketing, and Alliances have to work together as an organization to lean into partner-led growth. They invested sales team resources in Cloud GTM to scale their co-sell and Marketplace motions FAST. For ISVs, co-sell is a way to extend their reach to new buyers by joining forces with the clouds.

Co-Alliance 52

Co-Alliance Channels and alliances Partnering capability and readiness Ecosystems 52

Be Partner Ready

JULY 20, 2023

If your organisation wants to partner with companies, it’s vital your Board understands the different terminology as they have funding & legal consequences. This is sometimes called Co-branding. There are distinct and different ways of partnering with a company, and therefore, an array of different terms (jargon).

Co-Alliance 130

Co-Alliance Legal Collaboration 130

Tackle.io

DECEMBER 22, 2022

Buyers are looking to take advantage of volume-based discounts offered by the Cloud Providers as they consolidate their spend into a single cloud bill in order to: Simplify the procurement process through easier legal and finance. These include strategies to help you scale your business — most notably through co-selling.

Channels and alliances 52

Channels and alliances Co-Alliance Legal Finance 52

Tackle.io

SEPTEMBER 28, 2023

Through co-sell, ISVs can steadily build sales momentum with trusted Cloud Partners, close more deals faster, and increase sales efficiency. Co-sell (and building relationships with Cloud Providers) is the glue that holds together an effective Cloud GTM strategy. Here are some of their tips and observations.

Co-Alliance 52

Co-Alliance Channels and alliances Engineering Legal 52

Tackle.io

OCTOBER 22, 2022

Buyers are looking to take advantage of volume-based discounts offered by the Cloud Providers as they consolidate their spend into a single cloud bill in order to: Simplify the procurement process through easier legal and finance. These include strategies to help you scale your business — most notably through co-selling.

Channels and alliances 52

Channels and alliances Co-Alliance Legal Finance 52

Tackle.io

OCTOBER 22, 2022

Buyers are looking to take advantage of volume-based discounts offered by the Cloud Providers as they consolidate their spend into a single cloud bill in order to: Simplify the procurement process through easier legal and finance. These include strategies to help you scale your business — most notably through co-selling.

Channels and alliances 52

Channels and alliances Co-Alliance Legal Finance 52

Tackle.io

MAY 1, 2022

I lead Global Technology Alliances at Sailpoint. I am responsible for all aspects of co-sell, co-marketing and co-build with my partners. Leading technology alliance relationships was something I enjoyed and an area in which I excelled. What characteristics make for a successful Alliances leader?

Co-Alliance 52

Co-Alliance Legal Finance System integrators 52

Tackle.io

JUNE 30, 2023

Scale with Marketplace and co-sell will bring in more business, less direct SDR motions, and more ecosystem plays that enable your teams to drive revenue with less overhead over time. The report says: “Historically, Alliances teams have owned the cloud relationship, but as the dollars get real, the C-Suite is paying attention.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Engineering 52

Tackle.io

JUNE 1, 2022

Tell us about yourself I lead the AWS technology alliance at SailPoint. Add the power of technology alliances, and you have the trifecta of partnerships:sales, development, and marketing. What characteristics make for a successful Alliances leader? By definition, an alliance is a union or association formed for shared benefit.

Co-Alliance 52

Co-Alliance High tech Legal Finance 52

Tackle.io

MAY 1, 2022

I lead the AWS technology alliance at SailPoint. Add the power of technology alliances, and you have the trifecta of partnerships:sales, development, and marketing. . What characteristics make for a successful Alliances leader? By definition, an alliance is a union or association formed for shared benefit.

Co-Alliance 52

Co-Alliance High tech Legal Finance 52

Tackle.io

MAY 1, 2022

I lead the AWS technology alliance at SailPoint. Add the power of technology alliances, and you have the trifecta of partnerships:sales, development, and marketing. . What characteristics make for a successful Alliances leader? By definition, an alliance is a union or association formed for shared benefit.

Co-Alliance 52

Co-Alliance High tech Legal Finance 52

Pearlman + Pearlman

FEBRUARY 25, 2021

direct mail companies), and commercial co-venturers (e.g., 4) the funds raised to be held in a separate bank account, and ensure donations and grants of recommended donations to be sent promptly to recipient charities, along with an accounting of any fees imposed for processing the funds. Key Definitions. Disclosure Requirements.

Co-Alliance 94

Co-Alliance Legal Banking Retail 94

Tackle.io

APRIL 28, 2022

And we encourage them, they should have a chief cloud officer, whether they call it that or a VP of alliances or whatever, but somebody who can look across the organization and figure out how to make the transition from traditional direct sales and channel sales to digital sales and marketplaces. Teresa Letlow: Thank you. Sanjay Mehta: Yeah.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Engineering 52

Tackle.io

APRIL 28, 2022

And we encourage them, they should have a chief cloud officer, whether they call it that or a VP of alliances or whatever, but somebody who can look across the organization and figure out how to make the transition from traditional direct sales and channel sales to digital sales and marketplaces. Teresa Letlow: Thank you. Sanjay Mehta: Yeah.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Engineering 52

Magnetrix

APRIL 7, 2022

Co-branded content - does it give you a competitive advantage? MDF & co-op marketing. Kathleen Phillips: The premier thing is you have to have alignment with how that partner makes money and whether it's co-marketing, whether it’s spiffs, whether it's bringing them leads, how do you ensure their success?

Co-Alliance 52

Co-Alliance Channels and alliances Channel strategies Strategic alliances 52

Tackle.io

OCTOBER 27, 2021

Our co-founders are from Boise, Idaho. I was in leadership roles in Sales and in International Sales, as well as Business Development & Alliances. Cloud marketplace has been shifted from an alliance-only charter, only a few years back, to really a company-wide strategy. Sanjay Mehta: Hey, everyone. I’m Sanjay Mehta.

Channels and alliances 52

Channels and alliances Co-Alliance Partnering capability and readiness Ecosystems 52

Tackle.io

SEPTEMBER 1, 2021

I’m the head of Cloud Alliances here at Dataiku, and Dataiku is an industry-leading everyday AI platform. And so one thing we see super commonly is maybe we’re working with the revenue side of the business or alliances and business development and things like that. How many listings? We had no tribal knowledge.

Channels and alliances 52

Channels and alliances Co-Alliance Finance Engineering 52

Tackle.io

SEPTEMBER 22, 2021

Our co-founders are from Boise, Idaho. I was in leadership roles in Sales and in International Sales, as well as Business Development & Alliances. Cloud marketplace has been shifted from an alliance-only charter, only a few years back, to really a company-wide strategy. Sanjay Mehta: Hey, everyone. I’m Sanjay Mehta.

Channels and alliances 52

Channels and alliances Co-Alliance Partnering capability and readiness Ecosystems 52

Tackle.io

AUGUST 31, 2022

billion in bookings were generated by co-selling with the cloud providers. And lastly, Satya this year from Microsoft at Microsoft inspire, talked about how they’ve done nearly $32 billion of cloud co-sell since they initiated their program in 2018. So, a pretty amazing statistic. And how do I make sure they know it exists?

Finance 52

Finance Credit Co-Alliance Utilities 52

Tackle.io

AUGUST 31, 2022

billion in bookings were generated by co-selling with the cloud providers. And lastly, Satya this year from Microsoft at Microsoft inspire, talked about how they’ve done nearly $32 billion of cloud co-sell since they initiated their program in 2018. So, a pretty amazing statistic. And how do I make sure they know it exists?

Finance 52

Finance Credit Co-Alliance Utilities 52

Partnership on AI

OCTOBER 5, 2023

To further its mission to build a cross-sectoral community to advance responsible AI, Partnership on AI welcomes five new Partner organizations: Alliance for Africa’s Intelligence , Allen & Overy LLP , Data Privacy Brasil , TechEquity Collaborative , and the Thomson Foundation.

Co-Alliance 74

Co-Alliance Legal Government Collaboration 74

Tackle.io

SEPTEMBER 21, 2021

About half of respondents held titles in Alliances, Channel, and Partner Management. Your cloud go-to-market includes people, processes, technology, and is a cross-functional initiative that involves alliances, sales, product, and marketing at a minimum.

Channels and alliances 85

Channels and alliances Co-Alliance Finance Legal 85

Tackle.io

OCTOBER 25, 2022

About half of respondents held titles in Alliances, Channel, and Partner Management. Your cloud go-to-market includes people, processes, technology, and is a cross-functional initiative that involves alliances, sales, product, and marketing at a minimum.

Channels and alliances 52

Channels and alliances Co-Alliance Finance Legal 52

Tackle.io

OCTOBER 25, 2022

About half of respondents held titles in Alliances, Channel, and Partner Management. Your cloud go-to-market includes people, processes, technology, and is a cross-functional initiative that involves alliances, sales, product, and marketing at a minimum.

Channels and alliances 52

Channels and alliances Co-Alliance Finance Legal 52