Co-Alliance Strategic alliances Utilities Value creation 
Mindmatrix
APRIL 1, 2024
For example, you will need an SPP for every affiliate initiative, every referral initiative, every co-sell initiative, and every value-added reseller initiative your company has or plans to launch. This strategic use of funds can maximize the impact of joint marketing efforts and drive channel revenue growth.
TIM Review
APRIL 1, 2021
We believe this issue is significantly important since the trend towards co-innovation and collaboration across organizational boundaries is intensifying. The enhanced visibility and coordination generated by utilizing technologies such as advanced planning systems (Jonsson et al., 2013; Hansen & Sia, 2015). Hansen, R., &
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