PartnerTap

JUNE 8, 2021

It’s important to have channel and alliance leaders who know how to work in the digitized landscape. They need to make sure tech is a value add and is adopted by their team. It’s more profitable to partner with companies that add value to your customers. Leadership. It is no longer as profitable to have partners pay to play.

Channels and alliances 208

Channels and alliances Co-Alliance Value creation Channel leadership 208

Mindmatrix

APRIL 1, 2024

For example, you will need an SPP for every affiliate initiative, every referral initiative, every co-sell initiative, and every value-added reseller initiative your company has or plans to launch. This strategic use of funds can maximize the impact of joint marketing efforts and drive channel revenue growth.

Partnership strategies 52

Partnership strategies Conflict resolution and communication Co-Alliance Ecosystems 52

TIM Review

APRIL 1, 2021

We believe this issue is significantly important since the trend towards co-innovation and collaboration across organizational boundaries is intensifying. By using digital technologies, organizations can alter their value creation processes and uncover new ways to create value in response to changes in the environment (Huang et al.,

Collaboration 98

Collaboration Co-Alliance Construction Channels and alliances 98