Impact

NOVEMBER 11, 2021

Download our ebook: Ultimate guide to SaaS affiliate marketing. Attribution — or the assignment of credit — is central to the referral universe. The partner which drove that conversion has to be given credit and, ultimately, a reward. Is my software company ready for affiliate and partnership marketing?

Channels and alliances 96

Channels and alliances Retail Credit Partnership management 96

Impact

JUNE 28, 2022

The recent rise of partnerships marketing paved the way for retailers to establish new revenue channels — like partnerships. Brands with mature partnership programs earn as much as 28 percent of their company revenue through these channels. . Ultimate guide to partnership marketing. Want to learn more about partnerships?

Retail 52

Retail Partnership success Credit Integration partnership 52

Impact

FEBRUARY 28, 2023

Partnerships continued to thrive during the 2020 pandemic and economic downturn—brands experienced revenue growth of 29 percent per year from 2020 to 2022. To navigate uncertain waters, companies collaborated with partners to raise brand awareness, increase visibility and enhance customers’ online experience.

Partnership management 52

Partnership management Credit Partnership strategies Business partnerships 52