article thumbnail

How IBM sports and entertainment partnerships transform an industry—and win an Emmy

IBM Business Partners

Long-term partnerships foster innovation Though organizations can quickly realize business value by adopting high-impact technologies such as hybrid cloud or intelligent automation, the kind of industry-changing transformation that the National Academy of Television Arts & Sciences (NATAS) has recognized doesn’t happen overnight.

article thumbnail

Partnerships in action: Discover untold treasures in seven successful influencer stories

Impact

Influencer partnerships start with brands that want to get a product or service out to potential customers in the most effective way. Influencer collaborations offer many benefits. Which situations, strategies, and outcomes enable your brand to make influencer collaborations a solid part of its marketing strategy? Situation.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Ultimate guide to SaaS affiliate marketing

Impact

In December 2019, the company kicked off a new strategy focused on diversifying and broadening its partnerships program through the impact.com. With more freedom to test, track, and measure, Easyship tapped into a more diverse range of partnerships that allowed them to cast a wider net. Ability to work together.

article thumbnail

4 major retailers that crushed their revenue goals using partnership marketing

Impact

The recent rise of partnerships marketing paved the way for retailers to establish new revenue channels — like partnerships. Brands with mature partnership programs earn as much as 28 percent of their company revenue through these channels. . Kickstarting the partnership program with impact.com.

Retail 52