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Identifying Your Target Partner and Defining The Value Exchange

CoSell

Similar Size, Culture, and Experience: Partners tend to work best when they have the similarity of size, culture, and experience. If you have access to a vast number of decision-makers, you want to find partners with similar reach. Take some time to envision your ideal target partner. What target do partners stand out?

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Are You Ready to Create a Channel Partner Program?

Phoenix Consulting Group

That is the point where you can start thinking about scaling and extending your sales motion through partners. The Only Partner-Ready Checklist You Need. Gary and I have developed a Partner-ready checklist to help evaluate a company’s readiness to partner.