article thumbnail

4 major retailers that crushed their revenue goals using partnership marketing

Impact

The recent rise of partnerships marketing paved the way for retailers to establish new revenue channels — like partnerships. Brands with mature partnership programs earn as much as 28 percent of their company revenue through these channels. . Partnership platforms offer brands one of the best tech resources.

Retail 52
article thumbnail

7 flexible ways to pay influencers in 2024

Impact

Fair compensation is more important than ever–– 43 percent of creators report they would end a collaboration if the pay didn’t meet their expectations, and 40 percent indicate that attractive compensation is a strong incentive for committing to long-term partnerships.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Five lessons from five account management wins

Remarkable Partnerships

It can be all too easy to find ourselves in a negative news cycle – the Cost of Living Crisis, the war in Ukraine, the Great Resignation – and imagine that corporate partnerships success is impossible. We’re seeing huge successes from charities of all shapes and sizes right now. Be collaborative.

article thumbnail

Ultimate guide to partnership marketing

Impact

This guide covers: What is partnership marketing Partnership marketing IRL The benefits of partnership marketing The different types of channel partnerships Referral partnerships success stories Making partnerships work Partnership management platforms Choose the perfect partnership platform.