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Channel Partnerships Evolution: Navigating in the Tech Sector

Mindmatrix

How can you embed VARs into your channel partnerships strategy and maximise sales growth with them? These partnerships enable technology companies to cover the broader market, penetrate new market segments, and capitalize on emerging opportunities by tapping into the extensive networks and domain knowledge of system integrators.

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From affiliate networks to modern partnerships — an evolution in the works

Impact

You talked a little bit about the print stuff, and coming back to that, How do you see the ecosystem that Impact serves? Todd: Well, to me, it’s finally the most exciting thing about affiliate marketing, is partnerships, which is the big umbrella, that affiliate is a piece of. So how do we start doing partnerships?

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