Impact

AUGUST 5, 2022

Aligning partnership marketing goals with company goals can also help in later stages. For example, if a broader company goal is to acquire customers, that can emphasize the partnerships program. Bring in a partnership marketing agency. This optimized framework is known as the partnership life cycle. Get my free guide.

Partnering capability and readiness 52

Partnering capability and readiness Channels and alliances Partnership management Construction 52

Impact

NOVEMBER 3, 2021

Download: Seven ways to pay influencers tod ay and tomorrow Learn all about structuring influencer payments, which kind is best for you, and how to be ready for the future of influencer campaigns. At the same time, marketers need to take a more individualized approach across their network of influencer partners. Get my free guide].

Credit 59

Credit Partnering capability and readiness Collaboration Fintech 59

Impact

NOVEMBER 3, 2021

Learn all about the ways to structure influencer payments, which kind is best for you, and how to be ready for the future of influencer campaigns. Brands began to offer store credit and rebating rewards for their partners to get around an Advertising Standards Authority (ASA) ruling and also make posts appear more authentic.

Credit 52

Credit Partnering capability and readiness Collaboration Fintech 52