Approaching a Data-Dominant Logic
TIM Review
OCTOBER 30, 2020
Researchers agree that organizations and the prevailing rules of competition alike are fundamentally changing in the digital age (Brynjolfsson & McAffee, 2014; Iansiti & Lakhani, 2017; Parker et al., Especially the use of insights from data and data science seems to be a key success factor in the digital economy.
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